In this world of market competition and a thriving industrial revolution, businesses tend to run at an optimum level.
Therefore, to achieve this climax, business lighting puts a profound impact on the sustenance of startups and businesses.
Here, we will discuss 11 indispensable business lighting tips that will flourish your business sky-high.
Why is business lighting important?
Have you ever been fascinated by the lighting setups around?
Well, research shows that lighting puts an adequate impact on your health. Your lighting setups can affect your businesses in dual ways, either good or bad.
According to American Psychological Association (APA), controlled workspace lighting enhances workers’ mood, commitment, and overall well-being. This in turn holds a critical effect on your business success.
Neuroscience studies have also proved that light intensity affects our cognitive performance and alertness level. From a business perspective, such impact not only influences the staff but customers and clients too.
This is why implementing effective business lighting has a great potential to thrive your business.
People are concerned about their business services and products. However, if you fail to optimize your space lighting, you might miss a lot.
Benefits of business lighting
An optimized business lighting setup can be a game-changer for the success of your business. Lighting demonstrates the way you present your business to the workers as well as potential clients.
Research has proved that lighting and illuminance have a profound effect on productivity. This leads to human performance and profitability in the business environment.
Let’s roll through some worthwhile benefits, you can achieve with top-notch business lighting.
Business lighting is the core of your business growth. Over time, businesses are emphasizing their space lighting to be on an edge among competitors.
Business psychology is influenced by loads of factors. It is not just a product and a customer, rather tons of factors collectively define the fate of a business setup. Business lighting is one of them.
Will you ever enter a shopping mall with a blackout?
So is the case of business lighting as a tool for your business growth. Where adequate lighting positively influences your workers and staff, it directs your potential customers and clients too.
A well-planned lighting setup can potentially bring lots of wonders for you, thus leading to the success of your business.
Business sustenance without considering employee satisfaction is no less than a myth.
Employees are the principal component of any business setup who eventually leads a business to the road of success.
A recent study demonstrated that satisfied employees play a significant role in an organization’s performance. Satisfied employees tend to be committed and passionate which results in brilliant business performance.
Business lighting puts a great influence on employee satisfaction. According to Business Partner Magazine, considering space lighting is crucial to increased productivity and profitable business.
Hence, keeping your workspace lighting well aligned with staff needs can result in a profound surge in your business performance.
This will also lead to decreased employee turnover and enhanced satisfaction.
Enhanced space décor
Interior design and décor are getting quite popular with emerging competition in the business world. According to J Design Group, your space design is a direct reflection of your business.
Most of the visitors will build an opinion of your business s based on your space décor.
Business lighting is a great tool to add value to your space décor. A study conducted by Murdoch University shows that lighting is one of the most important aspects of interior design.
It impacts human impression, mood, and behavior.
Strategic lighting adds significantly to your space décor. It enhances the way your workspace leaves an impression on the visitors.
Barry Dixon, a renowned interior designer says, “A room should start a conversation before people start exchanging words.”
Hence this is particularly noteworthy for businesses to communicate their offerings through impressive space décor.
The ambiance is a powerful factor to demonstrate your business effectively. Business lighting is a sure way of enhancing the ambiance of your business setup.
Architecture, interior design, color schemes, and lighting, contribute to the ambiance of your organization.
However, in constant architecture, you can incorporate lights of varying color schemes to build ambiance as per the nature of your business.
Research shows a significant association of service ambiance with customer loyalty and experience.
Be it, staff or customers, an ambient environment appeals to everyone associated with the business.
Thus business lighting can be a great tool to present an ambient impression of your business and organization.
Quality customer experience
The customer’s perception is your reality, says Kate Zabriskie; a notable business trainer. Customers and clients are indispensable factors in the germination of your business.
Did your business ever face a customer decline despite the provision of quality products and services? You might be neglecting the business lighting factor to guide potential customers’ behavior.
Business lighting impacts your customers’ behavior way more than you can ever think. Research conducted by Georgia Southern University showed a significant correlation between lighting and consumer preferences.
An adequate business lighting not only enhances customer engagement but ensures a pre-eminent customer experience too. Professional lighting produces a lasting impression of your business in the minds of your customers.
11 indispensable business lighting tips
So far, we have discussed the purpose and benefits of business lighting. Having discussed that, you must be wondering how can you optimally achieve these benefits?
Well, professional and optimized business lighting is not a piece of cake. However, through strategic planning, you can ensure top-notch business lighting for your businesses.
Here, we will talk about 11 indispensable business lighting tips, that will help your business flourish and thrive.
1. Using modern lights
The lighting industry has evolved a lot with the emerging industrial revolution.
Gone are the days when traditional lights were used everywhere with less availability of contrasts, color schemes, and customization.
Today new varieties of lights are available in the market with advanced features and customizability.
Always make a strategic choice of light sources for your business lighting.
For effective business lighting, shift to modern lights which not only fulfill your lighting needs but enhance your corporate outlook too.
The market is full of LEDs, strip lights, clamp lamps, floodlights, halogen, and neon lamps.
These advanced light sources give you a chance to incorporate balanced lighting in your offices, malls, shops, and lobbies.
This way you get to deliver individual-oriented lighting to your staff and customers. Incorporation of these advanced light sources demonstrates a dominant impression of your business.
2. Incorporating smart lights
Smart lights are the latest advancement in the lighting niche. For businesses, smart lights can be a great tool to implement efficient and energy-saving lighting.
Smart lights come with the advanced technology of remote operations. These lights are incorporated with advanced features of remote controlling features through Wifi and Bluetooth technology.
Smart Light usage can be a great addition to your business lighting providing ease of operation. Smart lights save you energy by allowing you immediate control using a smartphone.
You can even control them remotely and prevent energy wastage.
Having smart lights installed also shows encouragement of technology in your business. Smart business lighting will not only give ease of operation to you and your staff but will be energy-friendly too.
3. Adequate brightness
Lights vary in brightness ranging from dim to glittering bright ones. Brightness is a considerable factor when it comes to effective business lighting.
For effective business lighting, always go for the brightness levels that are coherent with your business niche.
Assess the Lumens, that go well aligned with the nature of your business setup.
Research indicates that bright light adequately affects alertness and performance rhythms. This is of great concern in a business environment, where the growth of a business is a lot dependent on staff performance.
Incompatible brightness not only has negative health outcomes but presents a dull image of your organization too.
Business lighting of adequate brightness builds business appeal as well as enhances the focus of customers and the staff.
4. Using right colors
Have you ever imagined a life without colors?
Well, Wassily Kandinsky says, ”Color is a power which directly influences the soul”.
This demonstrates the importance of colors in the business environment which is all about influencing individuals. Implementing business lighting with a balanced color scheme is of great importance for business setups.
Color Psychology is a highly important factor of branding and marketing in the business world. Colors demonstrate the nature of your business and present a significant impression of your business.
According to Conversioner, color psychology can help increase conversions by demonstrating various purposes with colors. The following chart demonstrates color psychology:
Overall, a research study has demonstrated that blue-enriched white light enhances individual performance. This eventually leads to increased staff performance and customer engagement.
5. Ensuring day light exposure
The importance of daylight can never be denied on personal and business grounds. A recent study showed that daylight exposure holds a significant impact on the cognitive performance of workers.
It also helps regulate circadian rhythms.
According to MicroGrid Knowledge, daylight is an economical, energy-efficient, and budget-friendly light source for businesses.
Where it improves health outcomes and performance of workers, it helps reduce artificial lighting costs during day hours too.
Contrary to that, reduced daylight leads to anxiety and mental distress causing reduced performance.
Thus ensuring daylight exposure to your facility is a great way to effectively enhance your business lighting. It helps workers connect to nature and show optimum performance.
6. Size compatibility
Light sources with compatible sizes prove to be a great fit for your workspaces. Light sources come in a range of sizes meant for varying space requirements. It is never a one size fits all phenomenon.
You should always measure the size of the lights when purchasing them for your business setups. A great way to do that Is to have a sound estimate of the space where you want to install them.
Just like you prefer an outfit of the appropriate size to appear good, your business lighting demands lights of appropriate sizes too.
Lights come in the form of small bulbs to bigger globes and long strip lights. For effective business lighting, you should consider which source goes well aligned with what kind of surfaces.
Strip lights can be of great help to have lights of needed lengths. The majority of strip lights come with an option of custom cuts so you can have them as per your required lengths.
This way, they fit well with various surfaces and workspaces.
7. Market research
Market research has no alternative when it comes to exploring available options in the market. With an immense range available, the decision to make a choice gets difficult too.
Market research can be of great help at this point.
Before finalizing your business lighting strategy, spare some time and do some extensive market research. This gives you insights into available advanced light sources that can give you an edge over the traditionally common sources.
You must be wondering how to travel from shop to shop in search of suitable light sources.
Well, with the widespread internet storm and eCommerce revolution. You can explore tons of available options just with the comfort of sitting at your home.
Yes, you can consult online catalogs of a wide range of available products. You can refer to online product reviews and testimonials to narrow down your choices.
Furthermore, comparing features of various products online can help you decide, which product you should opt for.
8. Choose affordable products
Businesses vary in the budget, revenue, and profits. Your business lighting strategy should be well aligned with your finances and budget.
Among so many available options in the market, you will come across products with varying costs. It is up to you to decide what sort of products will fulfill your needs without overburdening your finances.
A properly conducted financial analysis of your business would help you determine to budget for your business lighting. This way you can not only optimize your business lighting but ensure it to be budget-friendly as well.
Though business lighting often seems to be a bit expensive it can deliver you wonders too. An impressive business lighting setup can ensure a sufficiently higher return on investment (ROI) to compensate your investment.
9. Use durable light sources
With increasing emphasis on design and appeal, the quality of products often gets compromised. Such a naïve product can fulfill instant goals fails to perform in the long run.
Implementing durable light sources fulfills your business lighting needs as well as saves replacement costs too.
This is particularly important for outdoor installations where lights are vulnerable to significant external threats.
Ingress Protection (IP Rating) is a great tool to assess the durability of light sources. This helps you determine if a light source is suitable for outdoor usage or not.
This also demonstrates the protection requirements of the lights for outdoor installations.
Besides IP-Rating, consider the light material to estimate their durability.
Lights of metallic construction and strong frames turn out to be long-lasting and save you from frequent replacements proving to be a top-notch business lighting source.
10. Identify saving opportunities
Ludvig Von Mises, a famous Austrian economist says, “What makes a small business develop into big business is not spending but saving and capital accumulation”.
This is true for businesses around the world. Savings help your business flourish and increase profitability in a holistic picture.
As a passionate business owner, look for saving opportunities during the incorporation of business lighting too.
These savings can either be in the form of purchasing costs or energy consumption. Purchasing costs can be reduced by purchasing economical products from the available options.
Energy consumption can be reduced by implementing energy-saving lighting products.
In fact, shifting from traditional lighting means can be a lot helpful in this way to ensure savings in your electricity bills. According to Energy.Gov, switching to energy-efficient lighting is one of the fastest ways to cut energy bills.
Viribright comparison of incandescent, CFL and LED lights demonstrates why LED lights are the most economical choice followed by CFL.
11. Seek help from lighting specialists
How important is business lighting for my setup?
Which lighting strategy would work best for my business?
Besides, how can I implement an economical lighting setup for my organization?
These kinds of questions are common when implementing an up-to-the-mark business lighting setup. Business owners tend to look for their answers. These questions can be best answered by a “lighting specialist”.
Yes, a business lighting specialist can offer you significant ideas to optimize your lighting setup. Such specialist guidance can help you implement staff and customer-oriented lighting to boost your business to new heights.
But, how can you even find out a superb business lighting specialist?
Well, you can search for famous specialists in your locality or get recommendations from your circle. You can even go a step ahead and approach online platforms to find a suitable business lighting specialist.
For example, you can explore them on Google My Business, Facebook, LinkedIn, Instagram, and other relevant platforms. An overview of their reviews, ratings, and testimonials can help you select the best ones.
In short, successfully selecting a top-notch business lighting specialist will be a game-changer for your business growth.
Business lighting has a profound impact on the way your business flourish.
Effective implementation of business lighting can lead your organization to the roads of immense glory. However, an optimum lighting setup needs significant efforts.
These tips would be substantial guidance for you to incorporate top-notch business lighting for your organization.
So, utilizing these tips would be a great aid for you to bring your business to new heights and stand out from your competitors.